• Section: Money Guide - Category: Home Business
• Written by Mike Lewitz

The reason most people fail in MLM and Network Marketing is because MLM companies are teaching everyone who joins to accomplish nearly impossible feats. Allow me to explain...

Let's say, for example, your MLM company sells Coke. As a distributor of Coke, your MLM company and your upline are going to tell you to do things like:

* Make a list of 50 to 100 people in your "warm market" (ie: family, friends, co-workers, etc.)

* Do 3-way calls with your upline

* Talk to everyone that comes within 3 feet of you (the famous "3-foot rule")

* Conduct "home parties" and drag people to MLM hotel meetings.

* Hand out 1000's of fliers, brochures, CD's and DVD's

...etc, etc...

Basically, your MLM company wants you to talk to the people you already know (or everyone you come in contact with), have them watch a DVD or read a brochure, get them on the phone with your upline, and attend a demonstration of some kind

, either at your home or a local hotel meeting. (I know, nothing new here. Stay with me.)

The purpose of all this activity is to convince people that they should all drink your Coke and join you in convincing everyone else to drink Coke.

I get e-mails all the time with people asking, "How do I convince people to join my XYZ MLM company?"

So many people don't realize the main problem is actually so simple that it's slapping them in the face... you cannot ever 'CONVINCE' anyone to do anything they don't already want to do. It's nearly impossible. I defy anyone to convince a die-hard vegetarian to order (and eat) a 16oz rib-eye steak. Good luck with that. It's a nearly impossible feat.

Why would anyone even try to do this? It's insane.

You could try talking to 100's of vegetarians, and maybe you'd get one once in a while, and then everyone would be asking people like me, "How do I convince vegetarians to try my steak? What do I say to them?" Then, you'd see a ton of web sites bashing these crazy meat sales companies that are trying to sell to vegetarians and saying all meat salespeople are freaks. Hmmm. Nah... probably not.

And, yet, that's exactly what just about every MLM company is teaching their distributors do: They want you to go out and convince all the Pepsi drinkers, the Gatorade drinkers, the 7-up drinkers, the coffee drinkers to drink Coke.

What's worse, these MLM companies don't even teach you how to discover what your prospect is currently drinking, let alone if they even so much as have an interest in your Coke. They just tell you to relentlessly shove it into everyone's face.

Why in the world would you waste your time talking to someone who has no interest in what you've got, whether it's a nutritional product, or a business opportunity, or a 52" flatscreen?

Why would a butcher waste one second with a vegetarian when there are so many steak-lovers out there?

If you take anything away from here, it should be this:

We, as consumers, LOVE to buy! But, we absolutely hate to be sold.

So, to become successful in MLM and network marketing, you must first find out if your prospect even has a need, want, or desire for what you're offering. Just help them get what they're already looking for and they'll buy it, but don't try to convince them that they need it more than they think they need or want it.

If they don't have a need or want... next!

Now, granted, you might talk to 100 people saying, "Hey, do you eat steak? Hi, do YOU like steak?" and they may all say, "No." But, isn't that so much more efficient than spending and hour or two or three, giving your full pitch trying to convince them and have them still say 'No' anyway?

Of course it is. You can talk to 10 or 20 times as many people doing it this way.

Remember -MLM is just a numbers game. And, when I say 'numbers,' I don't mean "try to talk to at least 10 people this week."

The trick is to run through large numbers of people in a short time. You've got to talk to 100 people a week -maybe even 200.

Spending just a couple seconds per person will help you accomplish these kind of numbers so you can m

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