• Section: Money Guide - Category: Home Business
• Written by Robert Overstree

Everyone is making resolutions - right? Lose weight, start a home business, make more money, fire your boss. Check, check, check, check. Resolutions are great, but their success depends on follow through and the right system.

"Three years ago I was sitting down thinking 'here I am again "states William Wildig. "I had a ton of New Year's resolutions, I joined a gym, I bought self-help books I signed up for a home based business and by the end of February, I was doing the same old thing. My current life took over my dreams."

This is the common problem that most people face when trying to start up a network marketing business. Their current life took over from their dreams and they never made good on the resolution. In reality, most did not even make a start on that resolution. Why is that? Were they lacking in something, motivation, guts, information? Or was it just the HOW and WHERE of making the change.

For a lot of people starting a home

based business means some form of what is called network marketing, multi-level marketing or MLM. What ever it is called, the steps to success are all the same. Whether it is person-to-person selling, internet marketing or a mixture of both, action and more action is required to succeed. The failure rate of network marketing alone is 97%. How can a person become one of the 3% that succeed and make the kind of income they read about all over the internet?

For many people, the words "network marketing" or "MLM" (multi-level marketing) invoke nightmare images of hitting up your the so-called "warm market." The warm market includes those one to three hundred people close to you, but soon to loathe the sight of you. It also includes those unfortunate enough to have crossed your path at some time in the distant past or at the supermarket this morning. You then plead, cajole, persuade, argue and plain pressure them to join your program. Or (heaven forbid) organize house parties and presentations to make your pitch to a captive audience.

For most people, once they sign up for a network marketing campaign, they realize that the only way to sell their product is to personally sell to the poor souls that are crossing their path. What is the result: They quit.

What is an option then? The option is to run a network marketing campaign using the internet. There is no cold calling and no scaring your friends and family away with your sales pitches (unless you really want to, that is).

Internet marketing is a way to get people to approach YOU to join your business rather that you approaching them. This is a truly revolutionary way to approach network marketing. And the best thing is that internet marketing done right can sell anything.

Over the last year, Wildig has been conducting an internet marketing business offering financial educational training and tools and special financial affiliations. "Once I had the right training and system to market myself and the company's educational materials, the internet proved to be the path to a six-figure income. If I can run an exclusively internet business on-line so can you," says Wildig. "I found a group that allowed me to earn income while I learned various internet marketing techniques and they even made the first calls to my prospects."

Wildig is quick to point out that internet marketing is not creating a website and then sitting back expecting the business to run itself. "I work every bit as hard in my online network marketing business as I would in an offline network marketing business. This is just a different method, that's all."

So what is involved in running a network marketing business online then?

At its core, network marketing (whether on-line or off-line) is a simple business. It's all about generating leads, qualifying those leads and then following up with those qualified leads until they take the action you want them to take (or tell you to stop) - either by purchasing product from you or joining your downline as a

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