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Article Index
100 Headline Copywriting Tips
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New...

The "New..." headline grabs your prospect’s attention because most people that see the word "new" think that it's a new and improved way to get their desired benefit.

Example:

"New! How To Design A Professional Looking Web Site In Under 2 Hours!"

51) You Are About...

The "You Are About..." headline grabs your prospect’s attention because it tells of a benefit they will discover if they read the rest of your ad. All they have to do is keep reading.

Example:

"You Are About To Discover A New, Amazing Weight Loss Formula!"

52) Celebrity

The "Celebrity" headline grabs your prospect’s attention because a celebrity has that fame and name recognition that brings a lot of credibility. People will believe them. Your prospect figures the celebrity wouldn't want to risk their reputation. That celebrity at least needs to be a considered one or a recognized expert to gain your target audience.

Example:

Joe Blow says, “This autoresponder service blows away the competition!"

53) Metaphor

The "Metaphor" headline grabs your prospect’s attention because it suggests your product performs, is like or offers the same or better benefit as something they know. It helps the people relate to your product faster and gets them interested in the rest of your ad.

Example:

"Sitting In One Of Our Chairs Is Sitting In Luxury"

54) Help Wanted

The "Help Wanted" headline grabs your prospect’s attention because most people have been raised to help another when asked. At least they will stop to find out that need. That is enough to get them into your text. Never be afraid to ask for help. All the better when telling them of their benefit in helping.

Example:

I Need Help! I'm Looking For 200 People That Want To Make Up $5,000 A Month!

55) Free/Special Report...

The "Free/Special Report..." headline grabs your prospect’s attention because people know they are going to receive a reward or benefit for finding out more by reading the text. Even something of value since you are making an issue of it and they could not obtain it elsewhere. It doesn’t appear an advertisement but something benefiting them. They will let down their buying defenses.

Example:
"Free Report! How To Triple Your Sales In Three Easy Steps!"

56) "by"

The "by" sub headline grabs your prospect’s attention because your ad looks like an article instead of a sales letter. That’s because most articles have the author’s name under the title. It also develops an expertise and credibility since it is an article.

Example:
How To Instantly Improve Your School Grades With Little Or No Effort!
by Larry Dotson

57) Exclusive...

The "Exclusive..." headline grabs your prospect’s attention because people think they will be one of the first or few people to read about it. It gives them a privilege or secret that most won't have. So they will have to read your text to have that privilege

Example:

Exclusive Offer! The First 50 People That Order Will Get $675 In Bonuses!

58) Revolutionary...

The "Revolutionary..." headline grabs your prospect’s attention because it sounds like a major, new and improved way to get their desired benefit! People will think they'll get their benefits easier and faster than before with your help so they will read on to find out.

Example:
"Introducing: A Revolutionary Diet Plan That Lets You Pig-Out Anytime You Want!"

60) Healthy...

The "Healthy..." headline grabs your prospect’s attention because everyone wants to live a long, happy life. To do it they need good health. The best part is it doesn’t have to actually relate to health to grab their attention.

Example:
"How To Earn A Healthy Income Pulling Weeds Part Time!"

61) Urgent...

The "Urgent..." headline grabs your prospect’s attention because people feel it calls for immediate attention. In the past people have received urgent messages and knew how important they were. It also establishes a need for immediate action.

Example:

"Urgent! What Credit Card Companies Don't Want You To Know!"

62) You Too Can...

The "You Too Can..." headline grabs your prospect’s attention because it tells people there are others, perhaps no better than them, accomplishing wonders or earning the money they aren’t. So they think, “Why can't I?” It makes them envious or at least curious.

Example:
"Millions Of People Are Working From Home And You Can Too!"

63) What If...

The "What If..." headline grabs your prospect’s attention because it takes them to a wonderland wherein they already have their desired benefits or goal accomplished. They need to read the rest of your ad to make it a reality.

Example:
"What If You Could Make $10,000 A Month?"

64) Instant

The "Instant..." headline grabs your prospect’s attention because people want their desired benefit NOW or as quickly as possible. The word ‘instant’ is also interpreted as being easy. Fast and easy sell like crazy.

Example:

"How To Instantly Triple Your Opt-In List!"

65) Pay Close Attention...

The "Pay Close Attention..." headline grabs your prospect’s attention because most people will automatically do as told and know some important and possibly detailed information follows that statement.

Example:
"Pay Close Attention! Never Pay For Lawyer Fees Again!"

66)

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