• Section: Increase Traffic - Category: Domain Name
• Written by Andrew Allemann,

As the editor of DomainNameWire.com, I'mfrequently e-mailed by people asking for domain name advice.Specifically, what should they look for when registering adomain name for their company? This may be basic for some ofyou, but I hope some of my readers gain value from this.

Let me start with the things to avoid when registering a domainname that will be used for your main company web site.

1. Never use a hyphen. If your domain is some-name.com, manypeople will forget the hyphen when typing your name into thebrowser or sending e-mail to you. This can result in lostbusiness. 2. Avoid digits if possible. Using digits requires youto spell the domain name out to people. For example2.com, youneed to tell people it's the digit "2" rather than the word"two" or even "to".

Here are the positive things to look for in a domain name.

1. .Com extension. It's imperative that your domain name beavailable with a .com extension. I've seen businesses and majorweb sites try

These are general guidelines applicable to your main companydomain name. There are instances where hyphens, numbers, andnon-.com domain extensions are fine for secondary sites andsearch engine-optimized sites. But your company's main domainshould follow these general guidelines. Good luck

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