• Section: Increase Traffic - Category: Domain Name
• Written by Syd Johnson

Content is King If you provide great content online users willmake sure that they can find your website. You can create adomain with hyphens, longer phrases and words. You don't want touse the 67 character maximum allowed for domain names, but 15plus characters is totally acceptable.

To make your domain name memorable, it should be a short phrasethat describes your website, your products or your particulararea of expertise. If you provide reliable, accurateinformation, web users can use bookmarks or type the phrasedirectly into a search engine to get back to your site. Thismeans that you will have to really focus on getting your domainname listed on as many search engines and directories aspossible.

The other advantage to creating a domain name for aninformational site is that most surfers search by typing inphrases and entire sentences into the search engines. A domainname that uses all of the words of a small phrase or sentencewill easily filter to the top of the lis

Hot tip: If you don't trust the engines to help your customersfind you on a regular basis, make it easy for anyone to bookmarkyour site with a reminder button on your home page

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3.22 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."