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Newsflash

I know what your thinking, "what the heck does starting a garden and planting seeds have to do with building an online business?"

Well... it all depends on how you perceive what I'm about to share with you.

I'm merely using that headline as an analogy to a Powerful marketing strategy that I use to send HIGHLY targeted traffic to my online business... Effortlessly, that almost every website on the Internet is hungry for.

Now, we all know that in order to be in business you need to either provide a Product and/or Service that cater's to an particular Niche.

That's the easy part to figure out.

The part that is usually the hardest with most online businesses is growing that business, and we both know that in order to grow your business online you need "TRAFFIC".

We've all experienced these growing pains, myself included.

And, finding a cost effective marketing strategy these days like the one I'm about to share with you takes a little time to leRead more...Link

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Choosing the Right Domain Name

Section: Increase Traffic - Category: Domain Name
Written by Charlene Davis

Page 1 of 3

What's in a name? Everything! A domain name is the first thingthat pops up when people are exploring through a search engineor directory, so it's important to come up with something cleverthat also spotlights the focal point of your business. By"clever," we don't mean a silly pun that will cause your face toturn red with embarrassment in a year or two after the noveltyhas worn off. Your domain name will be your "Internet identity,"so it will be helpful if it closely matches the name of yourbusiness, product, or service to make it easier for people toremember and find you; thereby distinguishing you as leader inthe marketplace or business.

Every time you send out an email you will be promoting yourbusiness because your domain name will also be used as youremail address, thus making it easier for customers to rememberyou by. Plus, when you're sending out emails to someone whoisn't familiar with your business, they may intrigued enough totake a closer look at the website, especia

lly if the name iscatchy and interesting.

An additional marketing strategy will be to print your websiteon everything related to your business - stationery, businesscards, mailers, advertisements, signs, etc. So the idea is tocome up with a domain name that has obvious business and/orcommercial potential.

HOW DO I CHOOSE MY DOMAIN NAME?

Ah! Good question and we're glad to provide that answer for you.It's going to require a little brainstorming, but you may bepleasantly surprised with some of the ideas you come up with.

Ask co-workers, friends and associates, as well as familymembers, to jot down names and words they think best describesyour business. Browse through circulars and look at classifiedsand magazine ads to see what headlines grab your attention.

You can even use your own name for your domain if it is easy tospell and remember, but not lengthy. This would be helpful inestablishing recognition in the name-face marketplace. Ofcourse, if you have a common name, chances will be that someoneelse has beaten you to it. In that event, you might be able touse your initials combined with your last name.

Consider your target market and do a search on different typesof categories in your business to see what keywords consistentlypop up. One young entrepreneur did this very thing from hiscollege dorm room, by creating an online marketplace to buy andsell unused event tickets called TicketAdvantage.com. Thisventure grew so quickly, that by the time Adam Witty (founderand CEO) graduated from college, his former hobby and nowfull-time business, had blossomed into a partnership with anational promotional baseball tour across America.

While you are thinking about names, have some fun and go toNameBoy.com. This is a free tool that is entertaining to playaround with while searching for a keyword generated domain. Itwill tell you what is available and what has been taken, whileoffering a variety of other suggestions.

KEEP IT SHORT!

We caution you to try and keep the domain name as short aspossible, as this will make it easier for people to rememberyou, while lessening the chances of errors when someone istyping it into their browser. Ideally, if you had a casualencounter with someone while discussing your business and/orproducts and you told them your website address, you would wantthem to be able to remember it until they get back to theiroffice to jot it down.

For instance, Bavoy is an organic food distributor. Althoughthey have a bavoy.com website; their main website has a domainname that features their number one product, healthyhearth.com.Which site do you think gets the most hits? The second one,because (1) it is named after their main product, (2) the nameis intriguing, and (3) it's much easier to remember and spellcorrectly. Plus, visitors are automatically redirected to theirmain Bavoy.com site. Neat trick, huh?!

For primary domain names, it's best to keep the name to 20characters or less. If you want to have a long domain name (upto 63 characters) for search placeme

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