• Section: Increase Traffic - Category: Domain Name
• Written by Matthias V. Pupi

A domain name is the most important and most often overlookedcomponent of a website. Its importance is because a customer hasto remember it to get to your website. Another reason is theimportance a domain name plays in search engine optimization.Finally the domain name is the online face of the company. Thedomain name that a website owner selects is the most crucialstep.

There are many reasons to build a website. Most have them havesomething to due with customers. Either current or new,customers need to be able to remember a website. If the customerforgets a website then they are going to go to a search engine.That is not good for any business that has competition. Awebsite owner would like visitors to come directly to there sitewithout seeing any competitors. If a domain name is too long ortoo confusing most customers will never remember it. With animproperly selected domain name a company is often looking at ableak landscape in the virtual world.

For websites looking t

o receive traffic from the major searchengines there site needs to be optimized. Although the rules of"search" are always changing, one thing that remains the same isthe value of a domain name. Enter almost any search term into amajor search engine and it is a likely guarantee that thekeyword will be in the domain of the first search result. Smartcompanies do more than just use a company name for their domain.They often include a desired keyword in their website address.Most website builders and companies often overlook theimportance of a proper domain.

Many times a company will start as a land based business. Thenthey start an online presence that eclipses their previousbusiness. Take for instance the Echo Bay Technology Group. Thecompany was looking for a domain name and had to select adifferent name because the name they wanted was not availableEchoBay.com. They were so successful that they changed theircompany name to their domain name; eBay.

Also people that email your company are directly in contact withyour domain name. The most often made mistake is people makingto large of a domain name, not realizing that people have toemail to that address. The large problem with that is any emailsent to the address may go to a different company. Most emailsare critical to business and some even contain confidentialbusiness information. The larger an email address is the moretimes there are for an error in typing. A new twist on thisproblem is competitors buying domains that are close to yoursand stealing a wrongly sent email. The domain name is the mostimportant aspect of any web based business.

Too many times a company will just pick a domain name because itis available. That lack luster decision often dooms a webventure. The best thing that a company can do is to hire aprofessional domain company to help them select their domainname choice.

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