• Section: Increase Traffic - Category: Domain Name
• Written by P. Robert Roderi

Why are so many dot-com ventures guaranteed to fail or a bestachieving luck luster results on the internet? Because theyhaven't wisely invested the time, energy and thought power intocreating a memorable domain name. So before choosing a domainname, consider a few ideas.

First of all, consider the real estate term location, location,location. You need to think of your domain extension as alocation, as most web surfers expect to see dot-com after a URL.Many surfers automatically type in dot-com at the end of thedomain name even if you advertise your domain as dot-net ordot-org. I'm not saying you can't build something great usingother extensions, its just a lot harder.

So what works?

Short, simple, real words that are easy to spell and create alasting impression. For website on health care products, forexample www.cloud9.com or www.clondnine.com would work.www.bestexperiencehealthcare.com most likely wouldn't.

Also your domain name should tell the search engin

Simple may be best and you want a name that is to memorable, butdon't make your domain name to generic. www.money.com is simpleand easy to remember, but it doesn't create a memorableassociation with a particular product or brand name. Think of aname to grabs to the surfers attention. Instead of www.money.comtry www.moneymatters.com.

A great domain name in its self won't keep your business afloat,but if it at least creates a memorable association and drawssurfers to your site you're already halfway there.

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