• Section: Increase Traffic - Category: Domain Name
• Written by J. Stephen Pope

Domain Name Strategies Maximize Profits by J. Stephen Pope

Whether you want to come up with your own original name or wishto buy someone else's, here are some strategies for obtaining aprofitable domain name.

1. Do It Now!

If you do think of or find a good domain name, don'tprocrastinate. Register or buy it now!

I've thought of a good name, checked it for availability, andthen slept on it. When I went to register, the name was gone.

Years ago, one of my clients delayed in registering his companyname and within a month someone else registered it.

The situation is even worse now. There is a lot of domain namespeculation going on. Many simply register a name in the hope ofselling it later to someone who desperately wants the domain.

It's really true in the domain name registration world: If yousnooze, you lose.

2. Register Dot Com

There are practical reasons why you should consider registeringa dot com name if at all possible.

When you go to sell, dot coms generally seem to go for moremoney than other Top Level Domains. Why is that?

It has been suggested that dot org or dot net are perceived tobe second-rate because the owner either couldn't afford to buythe dot com name or their competitor had the foresight toregister it first. (Obviously, an ISP having a dot net or anon-profit organization having a dot org would not necessarilybe perceived in this way.)

Additionally, dot coms are easier for people to remember. If youhave a dot org or a dot net, it is just one more thing forpeople to have to remember. First, people have to remember yourwebsite's name; then, they have to remember that your TLD (TopLevel Domain) is not the commonly assumed dot com. You couldlose some traffic to your dot com competitor.

3. Is It Practical?

Do you have a business use for the domain name? Is your nameshort and memorable? Does it describe or brand your business?Does it infringe on any trademarks? Is it free of hyphens,numbers, and other extraneous or confusing elements?

Give some careful thought to the above factors beforeregistering or buying your domain name. It could be one of thebest investments you ever made.

RESOURCE BOX:

J. Stephen Pope, President of Pope Consulting Inc., has beenhelping clients to earn maximum business profits for overtwenty-five years.

For profitable Work at Home Small Business Ideas, visithttp://www.yenommarketinginc.com/

For more information about profiting from domain names, visithttp://www.yenommarketinginc.com/domain-names.html

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