• Section: Increase Traffic - Category: Domain Name
• Written by Anthony Jewell

A domain can leave an imprint on the mind of a prospectiveclient. Just like a catchy phone number, it is easy to rememberand can be send out loud in a rhythm. Whenever someone sees yourdomain name for your company it must be able to stick with themthroughout the day so they can easily check out your site whenthey get a chance. Sometimes this may not be till the end of along day at work, so having a domain name that stays in the mindof a client is very important.

What makes a good domain you might ask? Is it the length, how itis spelled or is there something that I missing?

Well the length is important, something short and sweet can dothe trick, but if your domain names is something like"INeedATunaFishSandwhich.com" that may work as well. Yes it is abit on the long side, but it is very easy to remember and sothere fore, easy for a person to type in at the end of a busyday. It stays in the mind and can be thought of in a second.

Unusual domains can work as well, as

they can catch the viewersattention allowing them to also remember them without muchproblem. Such domains as eBay, Paypal and others have only a fewletters, but you will never forget them when you go to type themin. A site I like to visit to find out about updates on currencyand other information is XE.com . Yes, just two simple lettersto represent their site, but to type it in, is just like secondnature to me because it is so simple.

Another important part is to watch how you spell words for yourdomain. Yes it may sound like one word, but people may here itas something else. Allot of people like using "Nex" or "Nx"because it sounds like the word "Next", but when you say tosomeone "go to my website at NexInformation.com"(just an examplesite) do they really go to your site or NextInformation.com(notthe extra "T"), totalling missing your site all together becauseof one letter. This also happens even if they see it in plainview, as we all have mistyped a domain name before.

Also make sure your domain name says what your company does oris your company name. If people can connect the domain with yourbusiness, then you are already one step ahead

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