• Section: Increase Traffic - Category: Domain Name
• Written by Cynthia Minnaar

By having your own domain you are in control of your site and your business and you will be able to design or make changes to your site so that it stands out in the crowd, makes your site unique and allows you to do the most important task of optimizing your site for the search engines so that your site can appear high up in the search results. You will also be able to project your own personality into the site.

By optimizing your site for the search engines your site will receive targeted traffic which is exactly what is required to generate web income. This basically is also free traffic if you optimize your site yourself and is known as organic traffic. Taking Google as an example, if you do a search the sites that appear on the right hand side of the page are Adwords adverts which are paid adverts. The sites that ap

pear in the main body of the page starting on the left are free and if you have your own domain you can optimize your site so that it appears on the first page of Google. It has also been proven that the first place your eyes look at on a web page is the top left hand part of the page, so ideally that is where you want to position your site in the search results.

With your own domain your advertising options will not be limited, as they are with affiliate urls, as some sites just do not accept them. Also imagine if you were one of a few thousand affiliates belonging to the same program, you would all have the same url. If you had your own domain you could still join a few affiliate programs and then advertise those programs on your own site. Amongst other things, you could create your own splash pages for different programs, add a fly-in, a pop-up, contextual adverts or Google Adsense

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