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TIPS FOR BUYING DOMAIN NAMES
Length: Shorter domain names are better if the domain name is going to be typed-in often (brandable domains, mass-market domains, major websites). A shorter domain means reduced risk of typo errors, easier memorability, faster type-ins, and more flexibility in promoting the domain. For these reasons, most businesses who can afford it buy a domain of five characters or less. Two and three character domains are the choice of major corporations (GE.com, AA.com, ML.com, AOL.com, MSN.com, etc
e a country-specific extension such as .us, .co.uk, or .ca. If you'd like to appeal to a global audience, it is best to choose a generic extension such as .com, .biz, or .info.
Importance of Keywords: If search engines are a major source of traffic to your site, make sure that your domain includes one or more of your principal keywords