• Section: Increase Traffic - Category: Domain Name
• Written by Dee Buteland

Whether you are buying a new domain to build pages and sell on, or whether you want to build it to generate income, you should give some thought to the use of search engine optimization in the development process.

If it is to make your site more valuable for a buyer to whom you can show steady traffic, or for the sake of your income (for which you also need good, and hopefully growing levels of traffic), search engine optimization is essential unless you are simply going to promote by pay-per-click.

Firstly, the myths. It is now taken for granted among the top SEO commentators that keywords in the domain name have no effect on the rankings of site pages. The time is past where search engine algorithms could be gamed by simple tricks like creating a domain called buy-my-cheap-discount-widgets.com. Any internal page names, if they incorporate keywords, may have some effect, though this too is doubtful.

So, when choosing a domain, you shouldn't sweat

it when you find all the best domains are already taken. The search results will show the domain name to those searching, but that is the only possible benefit of keywords in a domain name.

The second myth is that using PPC on your new domain will get it picked up, get it spidered, and give it a push up in the search engine rankings. This has been shown to be totally wrong, and is the result of simple-minded hopeful thinking.

Get natural links from other sites, and the spiders will arrive naturally.

Have worthwhile and original content, and the search engines will learn to love you. If you can't create original content, look for someone who can. The old ways of collecting web content

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