• Section: Increase Traffic - Category: Domain Name
• Written by Keith Thompson

Domain name registration is a necessary, easy, andstrategically important first step in establishing an onlinepresence, whether for business or otherwise. A well-chosendomain name registration can set you up for success with yournew site in so many ways, the most prominent of these beingincreased search engine traffic. Here's some vital elements toconsider when executing your domain name registration.

A good domain name registration, particularly for an onlinebusiness, (which is the main focus of this article) is easilydone, but at the same time requires choices that will impactyour site's effectiveness. So here, in no particular order, aresome things to bear in mind when doing a domain nameregistration.

The extension - Will it be a .com, .net, .org, .info etc. Any ofthese will get spidered and indexed by the search engines, butif you can get a .com for your chosen name you'd be better off,as this extension is more common and carries an air oflegitimacy with it.

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Your domain name registration, purchased from a reputablecompany should run you somewhere between $1-10, depending on theextension and the amount of time you sign up for.

Probably the most important aspect of your domain nameregistration is the choice of keywords to use in your domainname. Try to use the main keyword or phrase you'd like tooptimize the whole site for, and see if you can craft a domainname around it. The search engines seem to favor keyword-richdomain names. Nuff said.

Keep it short if possible. A shorter name is easier to rememberthan a long one.

Don't use your company name unless it has your keywords in it.There's no point in ranking high for your name if no one islooking for it yet.

Try to keep your domain name registration topically relevant. Assearch engines get smarter and smarter, sites that display totalrelevance will rank higher than catch all sites.

Lastly, be sure to avoid other companies trademarks andcopyrights in your domain name. For example, let's say you're anaffiliate of The Sharper Image. It's tempting to use someversion of that name to promote your affiliate site, but don'tdo it, unless of course you'd like to meet their lawyers!

To sum up, your domain name registration is easy to do, butimportant to do well. It can make the difference in whether youget found or not!

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