• Section: Money Guide - Category: Affiliate Programs
• Written by Alice Sen

According to the recent reports the penetration of the Internet is 20 per cent for the total world population. That puts over 1.3 billion people participating in one or more activities related to the Internet. The figures suggest the immense popularity and consumption trends for the new media. Powered by Internet, the World Wide Web offers countless business solutions. Talking about online businesses, one of the rapidly growing web businesses in recent times is the affiliate marketing.

Affiliate marketing applies to the practise wherein a website or blog publishers conduct marketing exercises for a client. The former is called an affiliate and the client or advertiser is called a merchant. Affiliates use their websites to disperse the promotional and publicity material as provided by the merchant or advertiser. Often it happens that the publisher has to make up the publicity material himself. Affiliate networks are those agencies which help in linking the affiliates with

the merchants.

Affiliate Network Services:

Affiliate networks act like an interface between the merchants and affiliates. The network services is a common platform where both affiliates and the merchants meet. It is done with the registering of two parties with the networks. The networks have a strong client base, that is, they enjoy business relations with numerous merchants and affiliates. By joining the network the affiliate does not have to spend any time finding for a merchant and the same applies to the merchants.

Why join an affiliate network?

The answer to the above question has two dimensions

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