• Section: Money Guide - Category: Affiliate Programs
• Written by M Wali

You must have heard about advertising agency, even online advertising agency. But, do you know anything about affiliate marketing agency?

The reason we started with advertising agency and then asked about affiliate marketing agency is that both of them bear strong resemblances. Affiliate marketing agency is like online advertising agency. This kind of agency deals with the planning and buying of online space on the publishers' web resources.

Affiliate marketing agency, which also exists as affiliate networks, provides marketing solutions to its clients. Its clientele include of advertisers and advertising agencies that are into promotions on the web.

In affiliate marketing there are three parties involved: the solution providers or marketing agency, the assisting affiliate network and the clients, advertisers. The marketing agency may include publishers and affiliate managers who do the marketing on the web sites they own. Affiliate networks

establish the contact between the publishers and the advertiser. The advertiser, who is often known by the name merchant, is the one whose business is promoted.

Affiliate marketing and online advertising are both impact based and the whole process can be very clearly monitored. From the moment of making a creative for the advertiser, then serving it one the web site, its response in terms of actions like clicks and rollovers; everything can be monitored. It is more transparent than other marketing and advertising practices that are popular in the industry.

Affiliate marketing agency also has to have a very strong team of managers. The agency deals with hundreds and thousands of publishers and advertisers and to serve them on real time basis, it requires a qualified team. At any points of time, there are hundreds of active accounts that are to be managed and maintained.

Affiliate marketing agency provides complete affiliate marketing solutions. As we said earlier and discussed, it provides for preliminary consultation, planning, online media buying, ad and content serving, tracking and real time reporting. The marketing agency is paid usually a nominal fee as per commissions or a flat fee for the maintenance of the accounts and different services it provides.

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