• Section: Money Guide - Category: Advertising Programs
• Written by Mary O'brien

Is it time to take your search engine marketing campaign to the next level? As I meet search marketers of all skill levels at Pay Per Click Summits around the world, everyone wants to know the secret to making the most money with Pay Per Click. You'll want to read on to take advantage of some tested techniques to maximize your PPC investments.

Prospecting for keywords that are lower in price but still bring good results is important. To start, set up a keyword campaign and go after keywords that the competition hasn't discovered yet. More than 500 million keywords are searched every month, yet only 15 to 20 percent have bids. These keywords will have lower volumes of search than all of the one-word and two-word options, but the conversion rates will be higher. This will minimize your monetary risk by spreading your budget over a larger number of words.

The Keyword Mining Process
You'll want to utilize two methods in the mining process of keyword develop

ment strategies: brainstorming and research. Conduct your own informal focus group by gathering your friends, associates, relatives and others to find out how they would search for your product. Then set up these keywords into categories and write relevant titles and descriptions for each, thus minimizing the amount of time spent copywriting.

The second step in the keyword mining process involves using tools to dig for keyword variations. You can take the words your focus group has suggested and use them to expand your lists by plugging them into such keyword research tools as:

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