• Section: Money Guide - Category: Advertising Programs
• Written by Derek Gehl

Do a search on Google or Yahoo, and you'll notice a different type of listings ({Pay-Per-Click ads) set around the organic results. These "sponsored results" are paid ads that appear when people search using keywords in the ads.

There are also special search engines, like Miva, Enhance, and GoClick, where all the listings are paid for.

Pay-Per-Click advertisers look for keywords that they believe their target market uses to search for them online. Then they bid on those keywords with PPC programs, like Google AdWords, Yahoo Search Marketing and MSN AdCenter.

How Pay-Per-Click Advertising Will Help You Grow Your Business Online

Pay-Per-Click advertising programs will help you grow your business online in 3 main areas:

1. PPC ads show up immediately, so you can drive traffic to your site right away, even if your website isn't indexed by the search engines yet.

2. Test your keywords and use the best ones

to boost your organic search results. PPC is a great testing tool because you can run several ads simultaneously. If you run identical ads for different keywords, you'll see very quickly which keywords work best. You can then use them to beef up your website for the organic search engines!

3. You can use PPC to test everything from your product offerings and price points, to your ad headlines and salescopy... and find out exactly how to appeal to your target market.
Now that you know what pay-per-click advertising is and how it will help you grow online, the question is: how do you get started? Lets first take a look at what affects the position of your ad

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